NEW POST — APRIL 14
ChatGPT doesn't rank restaurants by food quality. It ranks them by how many times food writers said "best" near their name. Five neighborhoods. 55 questions. Here's what broke.
Read the post →Biggest shift in local search in years. Most owners have no clue it happened. Here's what we're seeing.
Register for Live Briefing →NEW RESEARCH
11,500 businesses. 25 cities. 8 verticals. The first dataset documenting what Google's March update did to local search.
Read the full study →NEW TOOL
We analyzed 116,220 Google Maps listings across 108 US metros and 14 industries. See where your market stands.
Check your market →LIVE BRIEFING — APRIL 29
We're walking through the data live. Real GBP audit. 10 AM ET.
Reserve your spot →You know the ones. "Plumbing in Tampa." "Plumbing in Orlando." Same words, different city name. Google caught on and dropped them 32 to 87 percent overnight. If your phone got quieter last week, start here.
Google flipped how reviews work. The last 90 days count 2.3x more than everything before. A shop with 20 fresh reviews beats a shop with 200 stale ones. Recency wins now. Volume doesn't.
Ads in the local map pack went from 1% to 22% of results in a year. The spot where your business used to show up for free? The landlord wants rent now.
Businesses with blank fields in their Google profile dropped 18% on average. The ones who filled in everything? 7x more clicks. Every empty box is a hole in your boat.
We checked 399 search results for people looking for local services like yours. Reddit shows up in a third of them. When Reddit is the best Google can find, the bar is on the floor.
The new AI results show 1 or 2 businesses instead of 3. Across 322 markets, 88% show fewer names. And the AI results don't have a call button.
1,849 keywords. 399 search results. 68 rival agencies picked apart. 41 trades mapped. Fifteen bucks in data costs. That same work runs for every client we take on.
"Not only was he extremely knowledgeable, but he was able to explain things in a way that was easy to keep up with and understand. He was able to overcome my hesitations due to his ability to calmly and professionally explain what I needed to know."
"There are plenty of people who can do what he does, but to operate at that level while maintaining that professionalism, personalized care, and knowledge truly impressed me."
— Mary J. // Insurance Agency Owner
Why choose us
A lot of companies say that, but for us, it's an obsession.
I want to hate your competitors as much as you do,
and for $250, you can buy that.