# IMPIOUS LLC

> Local SEO agency backed by original research. We analyzed 116,220 Google Maps SERP observations across 108 US metros and 14 industries to determine what actually predicts local pack ranking.

## About
- [IMPIOUS LLC](https://impious.io): Solo local SEO agency specializing in Google Business Profile optimization, review strategy, and data-driven local search diagnostics.
- [Services](https://impious.io/services): GBP optimization, review generation, local SEO diagnostics. Tiers: Visibility ($500), Momentum ($1K), Command ($2K). Also AI Receptionist, Managed Hosting, and custom site builds.

## Research
- [Research Index](https://impious.io/research): Listing of all published IMPIOUS research and datasets.
- [Google Reviews Benchmark Study 2026](https://impious.io/research/google-reviews-benchmark-2026): The largest independent study of Google Maps local pack ranking signals. 116,220 observations, 14 industries, 108 US metros. Key finding: proximity explains ~96% of top-3 variance at 5km offset; every traditional SEO signal correlates near zero; domain authority is inverted across every vertical tested.
- [State of Local Search: March 2026](https://impious.io/research/state-of-local-search-march-2026): First original dataset measuring the March 2026 Google core update's impact on local search. 11,500 listings, 25 cities, 8 verticals. 27.5% local pack churn, 27.7% dental keyword manipulation, inverted review velocity.

## Tools
- [Local SEO Benchmark Tool](https://impious.io/tools/benchmark): Free interactive tool. Select your industry and city to see Google review benchmarks for the top 3 businesses in your market. No signup required. Covers 14 industries and 108 US metros.

## Blog
- [Blog Index](https://impious.io/blog): Analysis and commentary on local search, Google Business Profile, and review strategy.
- [How Many Google Reviews Do You Need to Rank on Google Maps?](https://impious.io/blog/google-reviews-to-rank): The average top-3 business has 445 reviews but position 6 has more reviews than position 3. What 11,500 listings actually show.

## Live
- [Live Briefing — April 29](https://impious.io/live): Free 30-minute webinar covering study findings and actionable local SEO strategy. 10 AM ET.

## Connect
- [GitHub](https://github.com/orgs/IMPIOUS-LLC)
- [X / Twitter](https://x.com/ImpiousLLC)
- [Facebook](https://www.facebook.com/profile.php?id=61573317020119)

## Data
- Benchmark data is licensed CC BY 4.0. Cite as: DuBois, IMPIOUS LLC, 2026.
- [Benchmark 2026 CSV](https://impious.io/data/benchmark-2026.csv): 1,512 rows — one per vertical × MSA — with per-market medians, national stats, and signal correlations.
- [Benchmark Data JSON](https://impious.io/data/benchmark_data.json): Aggregated study data covering 14 verticals, 108 markets, signal correlations, and findings.
- [March 2026 Study CSV](https://impious.io/data/march-2026-study.csv): 6,756 unique businesses from the March 2026 core update study.
- [Per-Vertical Dots JSON](https://impious.io/data/dots_plumbing.json): Top 20 businesses per vertical per MSA (replace "plumbing" with any of the 14 vertical keys).

## Markdown versions
- [Google Reviews Benchmark Study 2026 (markdown)](https://impious.io/research/google-reviews-benchmark-2026.md)
- [Full content export](https://impious.io/llms-full.txt): Every page on impious.io concatenated as one markdown file.