LOCAL BENCHMARK · SPARSE
Dental in Amarillo, TX.
Every business below was observed on Google Maps for "dentist" targeted at Amarillo. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
383
P25 — MIN TO COMPETE
208
AVG RATING — TOP 3
4.43
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
94
TOP-3 MEDIAN DFS RANK
163
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Oneida Dental | 383 | 4.3★ | 71 | — |
| 1 | Aspen Dental - Amarillo, TX | 828 | 4.2★ | 3724 | — |
| 1 | Ormson Family and Cosmetic Dentistry | 222 | 5.0★ | 77 | — |
| 1 | Texas Implant & Dental Center of Amarillo | 318 | 4.9★ | 94 | — |
| 2 | Emergency Dental Care Services | 9 | 3.2★ | 72 | — |
| 2 | Ingenic Dental Studio - Dr. Jake Modery | 208 | 4.9★ | 81 | — |
| 2 | Affordable Dentures & Implants | 1129 | 4.3★ | 1792 | — |
| 3 | Abbeville Dentistry | 486 | 4.7★ | 199 | — |
| 3 | Full Smile Dental | 135 | 4.9★ | 111 | — |
| 4 | Brady Dental Group A Family Dental Practice | 603 | 5.0★ | — | — |
| 4 | Ideal Dental Amarillo Specialists | 411 | 4.4★ | — | — |
| 4 | Advanced Dentistry of Amarillo | 42 | 4.8★ | — | — |
| 4 | Amarillo Oral & Maxillofacial Surgery & Dental Implants | 804 | 4.8★ | — | — |
Market read
Amarillo's dental market shows a paradox: despite 383 median reviews among top-3 practices (internal benchmark, Apr 2026), the category remains SPARSE in density. Top performers average 4.43 ratings with 60/100 Google Business Profile completeness, yet maintain a 50% spam rate—suggesting review volume doesn't correlate with quality signals. Review velocity sits at 3.92 monthly submissions per top-3 practice. Backlink authority favors the leaders (87.5 median referring domains), while AI visibility lags; ChatGPT named zero of Google's top-3 when prompted for "best dentist in Amarillo, TX." For p25 entrants at 208 reviews, the gap widens beyond raw review count. Closing that distance requires sustained velocity, profile optimization, and organic citation building rather than volume accumulation alone.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.