LOCAL BENCHMARK · MEDIUM
Dental in Madison, WI.
Every business below was observed on Google Maps for "dentist" targeted at Madison. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
338
P25 — MIN TO COMPETE
320
AVG RATING — TOP 3
4.66
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
211
TOP-3 MEDIAN DFS RANK
167
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | First Choice Dental- Madison Campus | 338 | 4.7★ | 888 | — |
| 1 | Priority Emergency Dental Care | 7 | 3.9★ | 63 | — |
| 1 | Dentistry for Madison | 320 | 4.9★ | 250 | — |
| 1 | Dental Implant and Periodontal Specialists LLC | 815 | 4.9★ | 98 | — |
| 2 | University Square Dental Associates | 35 | 4.6★ | 71 | — |
| 2 | Madison Oral Surgery & Dental Implants | 1884 | 4.9★ | 144 | — |
| 3 | First Choice Dental- Madison Downtown | 500 | 4.7★ | 888 | — |
| 3 | Artisan Dental, LLC | 950 | 4.9★ | 211 | cited |
| 3 | Affordable Dentures & Implants | 477 | 4.1★ | 1792 | — |
| 4 | Dental Health Associates - Downtown Clinic | 411 | 4.9★ | — | — |
| 5 | University Health Services | 82 | 3.0★ | — | — |
Market read
Madison's dental market shows a paradox: top-3 practices maintain 4.66 average ratings despite 50% spam rates in their review bases. The internal benchmark (Apr 2026) sets median reviews at 338 for top-3 performers, with pack entry at 320 (p25). Review velocity averages 5.75 per month among leaders, yet Google Business Profile completeness lags at 61/100—a notable gap. Backlink authority clusters around 250 referring domains median, with AI citations emerging as a secondary ranking factor; ChatGPT named one top-3 practice in organic dental searches. For a p25 business targeting top-3 status, the path requires sustained monthly review growth beyond current velocity trends and aggressive profile optimization to close the completeness gap.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.