LOCAL BENCHMARK · SPARSE

Dental in Worcester, MA.

Every business below was observed on Google Maps for "dentist" targeted at Worcester. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).

MEDIAN REVIEWS — TOP 3

313

P25 — MIN TO COMPETE

157

AVG RATING — TOP 3

4.78

DENSITY TIER

SPARSE

TOP-3 MEDIAN REFERRING DOMAINS

120

TOP-3 MEDIAN DFS RANK

174

AI MENTIONS — TOP 3 CITED

1 / 3

AI PLATFORMS

GPT

# BUSINESS REVIEWS RATING REF. DOMAINS AI CITED
1 Union Dental 313 4.7 513
1 Priority Emergency Dental Care 10 5.0 63
1 Levenson Smile 680 4.9 120 cited
1 Worcester Periodontics 674 4.9 86
2 My Dentist Worcester 299 4.6
2 Dentist in Worcester, MA | Gorgeous Smiles Dental | Emergency and Cosmetic Dentistry 157 4.1 238
2 Dr. Monica Gobran & Associates 353 4.9 169
2 Tooth Implant Brooklyn 0 0.0
3 Worcester Cosmetic & Restorative Dentistry, Dr. Brien Hedstrom, DMD 430 4.9 79
4 SmileBridge Dental Care 0 0.0
5 Pleasant Street Dental 28 4.1
5 Common Park Dental 220 4.8
5 General & Implant Dentistry of Worcester County 15 4.3

Market read

Worcester's dental market shows a spam rate of 33% among top-3 players (internal benchmark, Apr 2026)—unusually high for the category and a signal of review authenticity challenges at scale. The top-3 median sits at 313 reviews with a 4.78 average rating, while median referring domains reach 120. Pack entry floor stands at 157 reviews (internal benchmark, Apr 2026), reflecting a SPARSE density tier. Review velocity averages 7.25 per month at the top tier, yet GBP completeness lags at 58/100. AI citations favor top performers, with ChatGPT naming one local dentist among Google's top-3 results. For a p25 business, closing the review gap to 313 requires consistent monthly output exceeding current velocity, paired with GBP optimization and spam mitigation to approach top-3 authority.

See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.