LOCAL BENCHMARK · SPARSE
Insurance in Akron, OH.
Every business below was observed on Google Maps for "insurance agent" targeted at Akron. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
71
P25 — MIN TO COMPETE
9
AVG RATING — TOP 3
4.42
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
289
TOP-3 MEDIAN DFS RANK
245.5
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | First Insurance Group OH | 9 | 4.6★ | — | — |
| 1 | CM SR22 Insurance Group | 1 | 1.0★ | 112 | — |
| 1 | The Allen Thomas Group | 133 | 4.8★ | 392 | cited |
| 2 | Acceptance Insurance | 453 | 4.7★ | 186 | — |
| 3 | OH Easy insurance Agency | 9 | 5.0★ | — | — |
| 3 | Oswald Companies | 2 | 4.5★ | 697 | — |
| 4 | Minnesota Insured Title Agency, Inc | 6 | 3.3★ | — | — |
| 4 | A E Z Affordable Insurance | 22 | 4.6★ | — | — |
| 4 | Jeffrey Lathrop: Primerica - Financial Services | 4 | 4.5★ | — | — |
| 5 | Affordable Auto Insurance Agency Akron | 3 | 5.0★ | — | — |
| 5 | Kelly Insurance Agency, Inc. | 69 | 4.7★ | — | — |
| 5 | Cigna Authorized Agent/Akron Health Benefits | 0 | 0.0★ | — | — |
Market read
Akron's insurance market shows a stark quality-completeness gap: top-3 median reviews hit 71, yet average Google Business Profile completeness sits at 45/100 (internal benchmark, Apr 2026). The sector operates in SPARSE density with a troubling 58% spam rate among leaders. Review velocity averages 1.67 monthly posts, indicating modest engagement cadence. Backlink authority runs solid—median 392 referring domains for top-3 players—while AI citation data shows one leader named by ChatGPT among Google's top-3 for "best insurance agent in Akron, OH." For p25 entrants holding 9 reviews, the climb requires simultaneous gains: sustained review velocity, profile optimization beyond current benchmarks, and authority-building through earned links. Market entry remains viable but demands discipline across multiple vectors.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.