LOCAL BENCHMARK · SPARSE
Insurance in Amarillo, TX.
Every business below was observed on Google Maps for "insurance agent" targeted at Amarillo. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
76
P25 — MIN TO COMPETE
47
AVG RATING — TOP 3
4.65
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
183
TOP-3 MEDIAN DFS RANK
200
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | A-MAX Auto Insurance | 76 | 4.1★ | 538 | — |
| 1 | Texas Preferred Insurance | 47 | 5.0★ | 68 | — |
| 1 | Globe Life Liberty National Division: The Peterson Agencies | 51 | 4.9★ | 215 | — |
| 2 | Acceptance Insurance | 295 | 4.9★ | 186 | — |
| 2 | New York Life Insurance | 1 | 5.0★ | 4 | — |
| 3 | Insurance Management Services | 64 | 3.3★ | 126 | — |
| 3 | Freeway Insurance | 285 | 4.9★ | 234 | — |
| 3 | Prominence Health Plan | 93 | 4.8★ | 180 | — |
| 4 | West Texas Insurance on Ross St | 29 | 4.6★ | — | — |
| 4 | Prudential Insurance Co | 14 | 3.2★ | — | — |
| 5 | Western National Life Insurance Co | 7 | 2.7★ | — | — |
Market read
Amarillo's insurance market shows minimal AI visibility despite established local presence. The top-3 median holds 76 reviews (internal benchmark, Apr 2026) against a p25 entry floor of 47, yet ChatGPT named zero of Google's top-3 when asked for best insurance agents locally. Review velocity averages 2.42 monthly across leaders, while a concerning 92% spam rate signals quality control challenges across the pack. GBP completeness averages 58/100, indicating substantial optimization gaps. The SPARSE density tier reflects limited competitive saturation. Backlink profiles show top-3 median of 186 referring domains, substantially ahead of typical p25 performance. A business entering at 47 reviews must prioritize authentic velocity and profile completeness over volume to close the gap to top-3 positioning.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.