LOCAL BENCHMARK · DENSE
Insurance in Boise, ID.
Every business below was observed on Google Maps for "insurance agent" targeted at Boise. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
15
P25 — MIN TO COMPETE
7
AVG RATING — TOP 3
4.54
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
55.5
TOP-3 MEDIAN DFS RANK
36.5
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Daniel Insurance, LLC | 28 | 5.0★ | 57 | — |
| 1 | allstate auto insurance | 2 | 1.0★ | — | — |
| 1 | Farmers Insurance - Steven Bowen | 7 | 5.0★ | 6296 | — |
| 1 | New York Life- Idaho | 15 | 5.0★ | 10 | — |
| 2 | Step Insurance Idaho | 7 | 5.0★ | — | — |
| 2 | Insurance Services of Idaho, LLC | 46 | 4.2★ | 102 | — |
| 2 | The Memorial Insurance Group | 0 | 0.0★ | 39 | — |
| 3 | Capital Realm Insurance | 82 | 5.0★ | 54 | — |
| 3 | Freeway Insurance | 620 | 4.7★ | 234 | cited |
| 3 | Idaho Life Insurance Agent | 15 | 5.0★ | 40 | — |
| 4 | Sage Benefits | 2 | 5.0★ | — | — |
| 5 | Northwestern Mutual | 10 | 4.1★ | — | — |
Market read
Despite strong ratings (4.54 avg for top-3), Google Business Profile completeness lags at 47/100 across leaders (internal benchmark, Apr 2026). The Boise insurance market is DENSE with 15 median reviews for top-3 incumbents, yet review velocity remains flat at 0.5/month. All top-3 carry 100% spam flagging, suggesting algorithmic noise may obscure genuine performance signals. Backlink authority concentrates heavily—57 median referring domains and DFS rank 36.5 for leaders. ChatGPT's citation of a top-3 agent indicates AI discovery value. Entry-level businesses at 7 reviews face a structural gap: reaching top-3 requires simultaneous gains in profile completion, sustained review generation beyond current velocity norms, and domain authority that pack-entry competitors typically lack.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.