LOCAL BENCHMARK · MEDIUM
Insurance in Chattanooga, TN.
Every business below was observed on Google Maps for "insurance agent" targeted at Chattanooga. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
7
P25 — MIN TO COMPETE
3
AVG RATING — TOP 3
4.45
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
61
TOP-3 MEDIAN DFS RANK
92
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Jalane Insurance Agency | 46 | 5.0★ | 9 | — |
| 1 | New York Life | 3 | 4.3★ | 13957 | — |
| 2 | Chattanooga Medicare Specialists - AreYou64.com | 2 | 4.5★ | 82 | — |
| 2 | Brown & Brown of Tennessee Inc | 2 | 1.0★ | 86 | — |
| 2 | RISE Insurance | 53 | 5.0★ | 44 | — |
| 2 | Cath Shaw Insure | 12 | 5.0★ | 39 | — |
| 3 | Brock Insurance Agency | 6 | 4.2★ | 97 | — |
| 3 | Builtwell Insurance Agency Inc. | 7 | 5.0★ | 61 | — |
| 3 | Renewal | Employee Benefits Advisors & Group Insurance Brokers | 0 | 0.0★ | 54 | — |
| 4 | Nationwide Insurance: Mark Massingill | 1 | 5.0★ | — | — |
| 5 | AllianceShield Insurance | 13 | 4.1★ | — | — |
| 5 | Direct Auto Insurance | 122 | 4.5★ | — | — |
| 5 | Ken Harpe and Associates | 2 | 5.0★ | — | — |
Market read
The Insurance category in Chattanooga shows concentrated market power: top-3 businesses maintain a median 7 reviews (internal benchmark, Apr 2026) while the pack entry floor sits at 3 reviews, yet spam rates average 75% across leaders. Profile completeness lags significantly at 49/100, suggesting incomplete data undermines authority signals. Review velocity of 0.75/month (internal benchmark, Apr 2026) indicates modest engagement relative to market size. Off-platform visibility tells another story—top-3 businesses command a median 57.5 referring domains with strong domain authority (DFS rank 85), but AI citations show zero recognition from ChatGPT when queried for local recommendations. For p25 entrants, the path forward requires reducing reliance on review volume alone; building authoritative backlinks and completing profile data offers clearer differentiation than chasing review counts in a market saturated with flagged content.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.