LOCAL BENCHMARK · SPARSE
Insurance in Dayton, OH.
Every business below was observed on Google Maps for "insurance agent" targeted at Dayton. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
44
P25 — MIN TO COMPETE
4
AVG RATING — TOP 3
4.76
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
1299
TOP-3 MEDIAN DFS RANK
362
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Alexis Dillon at Comparion Insurance Agency | 44 | 5.0★ | 1299 | — |
| 1 | Group Cost Auto Insurance | 3 | 5.0★ | — | — |
| 2 | Casey Davis at Comparion Insurance Agency | 65 | 4.9★ | 1299 | — |
| 2 | Comparion Insurance Agency | 126 | 4.1★ | 1299 | — |
| 3 | Kayla Hayes at Comparion Insurance Agency | 4 | 5.0★ | 1299 | — |
| 4 | Kelly Henry at Comparion Insurance Agency | 5 | 5.0★ | — | — |
| 4 | Benjamin Riegel at Comparion Insurance Agency | 45 | 5.0★ | — | — |
Market read
Dayton's insurance market shows a critical gap between review volume and digital presence. The internal benchmark (Apr 2026) reveals top-3 insurers averaged 44 median reviews with a 4.76 rating, yet only 46/100 Google Business Profile completeness. Despite 1,299 median referring domains, AI citations remain absent—ChatGPT named zero top-3 agents when queried for "best insurance agent in Dayton, OH." The SPARSE density tier compounds visibility challenges. Review velocity trails at 1.5 monthly posts per top performer, while the p25 entry floor sits at just 4 reviews. For p25 businesses targeting top-3 status, the data suggests competitive advantage lies not in ratings alone but in sustained review generation, profile optimization, and sustained earned media—areas where current leaders show measurable underperformance.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.