LOCAL BENCHMARK · SPARSE
Insurance in Des Moines, IA.
Every business below was observed on Google Maps for "insurance agent" targeted at Des Moines. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
2
P25 — MIN TO COMPETE
1
AVG RATING — TOP 3
4.46
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
1877.5
TOP-3 MEDIAN DFS RANK
364.5
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Downtown Insurance | 1 | 5.0★ | 42 | — |
| 1 | Centurion Life Insurance Co | 1 | 1.0★ | — | — |
| 2 | Shelter Insurance - Ilya Syrchin | 34 | 5.0★ | 2669 | — |
| 2 | Ketelsen Davis Agency | 116 | 4.6★ | 7326 | — |
| 2 | Principal Life Insurance Co: Doering Kyle | 2 | 3.0★ | 10772 | — |
| 3 | AllCity Adjusting LLC Public Adjuster | 4 | 5.0★ | 1086 | — |
| 3 | Glacier SR22 Insurance Solution's | 1 | 5.0★ | — | — |
| 3 | Reynolds & Reynolds Inc | 9 | 4.9★ | 534 | — |
| 3 | American Investors Life Insurance Co | 1 | 5.0★ | — | — |
| 4 | Wellabe | 158 | 3.7★ | — | — |
| 5 | Hartford Home Insurance Solutions | 8 | 4.5★ | — | — |
| 5 | Principal Financial Group | 174 | 3.6★ | — | — |
Market read
The Des Moines insurance market shows high spam concentration despite minimal competitive activity. Top-3 median reviews sit at 2 (internal benchmark, Apr 2026), with an average rating of 4.46 and GBP completeness at 46/100. Review velocity averages 0/month across leaders, yet spam comprises 75% of visible feedback. The density tier is SPARSE, indicating limited local alternatives. Backlink authority is modest: median referring domains total 1086 with a median DFS rank of 306. AI visibility remains absent—ChatGPT named zero of Google's top-3 when prompted for "best insurance agent in Des Moines, IA." For a p25 entrant (1 review floor), growth toward top-3 requires sustained review generation and spam mitigation, as the incumbents show negligible velocity but entrenched domain authority.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.