LOCAL BENCHMARK · MEDIUM
Insurance in Fort Wayne, IN.
Every business below was observed on Google Maps for "insurance agent" targeted at Fort Wayne. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
6
P25 — MIN TO COMPETE
4
AVG RATING — TOP 3
4.85
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
104.5
TOP-3 MEDIAN DFS RANK
243
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Imash insurance | 6 | 5.0★ | 65 | — |
| 1 | Auto Insurance Brains - Fort Wayne IN | 4 | 5.0★ | — | — |
| 1 | Matt Booker American Family Insurance | 16 | 4.7★ | 12818 | — |
| 1 | Globe Life American Income Division: West Organization | 0 | 0.0★ | 358 | — |
| 2 | Affordable Auto Insurance Partners Inc | 5 | 5.0★ | — | — |
| 2 | Myers & Hayden Insurance | 415 | 5.0★ | 82 | — |
| 2 | Ash Brokerage | 18 | 4.1★ | 541 | — |
| 3 | DOXA INSURANCE | 4 | 5.0★ | 112 | — |
| 3 | FastTrack SR22 Company | 3 | 4.7★ | 0 | — |
| 3 | Lupke Rice Insurance | 0 | 0.0★ | 97 | — |
| 4 | Freeway Insurance | 154 | 4.7★ | — | — |
| 4 | The Wise Insurance Agency | 209 | 4.8★ | — | — |
| 4 | Gibson | 0 | 0.0★ | — | — |
| 5 | Calhoun Corner Commercial | 0 | 0.0★ | — | — |
| 5 | Hilb Group | 1 | 5.0★ | — | — |
| 5 | Ovation Insurance | Fort Wayne, Indiana | 256 | 4.9★ | — | — |
Market read
Fort Wayne's insurance market shows median review counts of 6 for top-3 players, yet 83% spam rates signal quality measurement challenges across the category (internal benchmark, Apr 2026). Top-3 average rating holds steady at 4.85, masking GBP profile completion gaps—averaging just 43/100—that suggest untapped local search potential. Review velocity lags at 1.33 monthly submissions, indicating low engagement cadence. Backlink authority clusters tightly: top-3 median referring domains reach 97 with median DFS rank 211.5, while ChatGPT citations for local agents register at zero. Density remains MEDIUM. For p25 entrants targeting top-3 placement, the path requires dual focus: aggressive profile completion beyond the current 43-point baseline and sustained monthly review velocity exceeding 1.33/month, both levers competitors have neglected.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.