LOCAL BENCHMARK · DENSE
Insurance in Greenville, SC.
Every business below was observed on Google Maps for "insurance agent" targeted at Greenville. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
20
P25 — MIN TO COMPETE
4
AVG RATING — TOP 3
4.51
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
146
TOP-3 MEDIAN DFS RANK
193
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Goosehead Insurance - The Dangerfield Agency | 25 | 4.7★ | 2447 | — |
| 1 | Travelers Insurance Agent | 20 | 3.0★ | — | — |
| 1 | Willis Meadows Insurance | 4 | 5.0★ | — | — |
| 2 | Auto Insurance Specialist | 440 | 4.8★ | 123 | — |
| 2 | The Peoples Insurance LLC | 18 | 5.0★ | 42 | — |
| 2 | New York Life | 6 | 4.3★ | 13957 | — |
| 3 | Caine Hayes Insurance | 1 | 5.0★ | 362 | — |
| 3 | Southern Insurance Group | 914 | 4.9★ | 146 | cited |
| 3 | Secure Shield Agency | 2 | 5.0★ | 29 | — |
| 4 | TWIA Insurance Agency | 22 | 5.0★ | — | — |
| 4 | Stephenson & Buss Insurance | 90 | 5.0★ | — | — |
| 5 | Gallagher Insurance, Risk Management & Consulting | 18 | 3.6★ | — | — |
Market read
Greenville's insurance market shows extreme review concentration: top-3 median reviews hit 20 while pack-entry floor sits at 4 (internal benchmark, Apr 2026). Despite dominance, those leaders average only 46/100 Google Business Profile completeness and post just 2 reviews monthly. The spam rate reaches 92% across top performers, signaling quality control gaps even at scale. Backlink authority clusters tightly—median 362 referring domains for leaders. AI citation data reveals ChatGPT named one top-3 agent when prompted for Greenville recommendations, indicating algorithmic visibility beyond traditional review metrics. For p25 entrants, the gap is structural: reaching top-3 requires moving from 4 to 20 reviews while simultaneously closing the GBP completeness deficit and establishing backlink authority beyond the current 277-median DFS rank threshold.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.