LOCAL BENCHMARK · MEDIUM
Insurance in Knoxville, TN.
Every business below was observed on Google Maps for "insurance agent" targeted at Knoxville. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
134
P25 — MIN TO COMPETE
12
AVG RATING — TOP 3
4.27
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
215
TOP-3 MEDIAN DFS RANK
218
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | 21st Insurance Agency | 3493 | 4.9★ | 72 | — |
| 2 | General Insurance Services | 12 | 3.2★ | 2901 | — |
| 2 | Direct Auto Insurance | 121 | 4.2★ | 275 | — |
| 2 | Shafer Insurance Agency | 188 | 4.9★ | 126 | — |
| 2 | Globe Life Liberty National Division: Trupiano Agencies | 134 | 4.5★ | 215 | — |
| 3 | Alliant Insurance Services, Inc. | 0 | 0.0★ | 2548 | — |
| 3 | ISI | 12 | 4.2★ | 55 | — |
| 4 | Beacon Insurance Co TN | 8 | 5.0★ | — | — |
| 4 | Acceptance Insurance | 281 | 4.9★ | — | — |
| 4 | Southern Capital Insurance of Knoxville TN | 0 | 0.0★ | — | — |
| 5 | Rich Jordan Insurance | 11 | 5.0★ | — | — |
| 5 | Freeway Insurance | 58 | 5.0★ | — | — |
| 5 | FMT Insurance | 44 | 4.0★ | — | — |
Market read
Knoxville's insurance market shows near-total review spam: the top-3 median spam rate reaches 92% (internal benchmark, Apr 2026), suggesting aggressive review-buying or automation across leading firms. Top performers maintain 134 median reviews with 4.27average ratings, yet Google Business Profile completeness averages only 54/100—a notable gap given review volume. Review velocity of 3.33/month (internal benchmark, Apr 2026) indicates sustained acquisition activity. Backlink authority concentrates heavily, with top-3 median referring domains at 170.5, while AI citations show zero mentions in ChatGPT for local best-agent queries. A p25 entrant at 12 reviews faces significant ground to cover: reaching top-3 status requires not just review count but profile depth, authentic velocity, and off-platform authority signals that spam-inflated leaders haven't prioritized.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.