LOCAL BENCHMARK · MEDIUM
Insurance in Lexington, KY.
Every business below was observed on Google Maps for "insurance agent" targeted at Lexington. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
52
P25 — MIN TO COMPETE
32
AVG RATING — TOP 3
4.56
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
102
TOP-3 MEDIAN DFS RANK
153
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Whitt Insurance Agency, Inc | 32 | 5.0★ | 61 | — |
| 1 | Progressive Lexington | 1 | 1.0★ | 35595 | — |
| 2 | Union Insurance | 52 | 5.0★ | 101 | — |
| 2 | Lexington Insurance Agency | 53 | 4.8★ | 167 | — |
| 2 | Jefferson-Pilot Life Insurance | 0 | 0.0★ | — | — |
| 3 | Al Torstrick Insurance Agency | 58 | 4.8★ | 102 | cited |
| 4 | Hurst Home Insurance Co | 7 | 3.1★ | — | — |
| 4 | Kaufmann Ben C Psc Life Insurance | 0 | 0.0★ | — | — |
| 5 | John G King Insurance | 43 | 4.9★ | — | — |
Market read
Insurance agencies in Lexington rank high on review volume but lag drastically on profile completion. Top-3 median reviews hit 52 (internal benchmark, Apr 2026), yet average Google Business Profile completeness sits at just 49/100 across those leaders. Review velocity remains modest at 0.08/month, and spam rates spike to 92%, suggesting quality control issues in the local market. Backlink authority shows strength—top-3 median referring domains reach 101—while AI citations place one agency in ChatGPT's top-3 recommendations for the category. Density tier is medium. For p25 entrants at 32 reviews, reaching top-3 requires closing the completeness gap and stabilizing review authenticity rather than chasing volume alone.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.