LOCAL BENCHMARK · MEDIUM
Insurance in Madison, WI.
Every business below was observed on Google Maps for "insurance agent" targeted at Madison. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
69
P25 — MIN TO COMPETE
41
AVG RATING — TOP 3
4.76
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
112
TOP-3 MEDIAN DFS RANK
150
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Hausmann Group | 69 | 4.9★ | 963 | — |
| 2 | Madison SR22 Drivers Insurance Solutions | 1 | 5.0★ | 49 | — |
| 2 | CM SR22 Insurance Group | 1 | 5.0★ | 112 | — |
| 2 | Prairie Land Insurance Agency | 155 | 4.9★ | 88 | — |
| 2 | National Guardian Life Insurance Company | 41 | 3.0★ | 619 | — |
| 3 | Action Insurance Agency | 465 | 4.9★ | 131 | — |
| 3 | Cliff Insurance Agency, Inc | 983 | 4.9★ | 91 | — |
| 4 | Leah Salter American Family Insurance | 64 | 4.6★ | — | — |
| 5 | Patrick Marsden - State Farm Insurance Agent | 131 | 4.8★ | — | — |
| 5 | TruStage Insurance Agency | 1884 | 4.5★ | — | — |
Market read
Madison's insurance market shows a counterintuitive weakness: despite top-3 businesses averaging 4.76stars, their Google Business Profile completeness sits at just 54/100 (internal benchmark, Apr 2026). The median top-3 competitor holds 69 reviews with 3.75/month velocity, yet spam comprises 67% of activity—a friction point suggesting review authenticity concerns. Backlink authority remains modest at 131 median referring domains. AI visibility presents a separate gap: ChatGPT named zero Google top-3 results for "best insurance agent in Madison, WI." For p25 entrants at 41 reviews, the path upward requires sustained legitimate review velocity and profile completeness gains rather than relying on citation breadth alone.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.