LOCAL BENCHMARK · DENSE
Insurance in Reno, NV.
Every business below was observed on Google Maps for "insurance agent" targeted at Reno. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
30
P25 — MIN TO COMPETE
5
AVG RATING — TOP 3
4.43
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
481
TOP-3 MEDIAN DFS RANK
208
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | LP Insurance Services | 19 | 3.8★ | 561 | — |
| 1 | Freeway Insurance | 314 | 4.7★ | 234 | — |
| 2 | A Abana Auto Insurance | 373 | 4.8★ | 481 | — |
| 2 | Condon Insurance Group of Nevada | 24 | 4.4★ | 51 | — |
| 2 | New York Life | 2 | 5.0★ | 13957 | — |
| 3 | Northern Insurance | 36 | 4.8★ | 72 | — |
| 3 | Cheap Car Insurance Quotes Reno | 1 | 5.0★ | 0 | — |
| 3 | Farmers Insurance - Eric Olivas | 164 | 4.9★ | 6296 | — |
| 3 | New York Life-NYLIFE Securities LLC-Eagle Strategies LLC | 5 | 2.6★ | 13957 | — |
| 4 | Nevada General Insurance Co | 18 | 2.9★ | — | — |
| 4 | Action Auto Insurance | 147 | 4.8★ | — | — |
| 4 | A and H Insurance | 225 | 4.8★ | — | — |
| 4 | Newyorklifeinsurance | 6 | 5.0★ | — | — |
| 5 | Northtowne Insurance | 666 | 5.0★ | — | — |
Market read
Reno's insurance market shows full spam contamination among top performers despite median ratings of 4.43 (internal benchmark, Apr 2026). The top-3 maintains 30 median reviews with review velocity of 2.25 per month, yet Google Business Profile completeness averages only 55/100—a gap suggesting optimization remains incomplete even at scale. Referring domain authority runs high at 357.5 median domains, though AI citations show zero recognition from ChatGPT for the category. The DENSE market tier holds 5 reviews as pack-entry floor (internal benchmark, Apr 2026). Competitors at p25 face a two-front challenge: accelerating review accumulation while addressing profile gaps that top-ranked players have ignored, both paths necessary to close the authority and visibility gap.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.