LOCAL BENCHMARK · MEDIUM
Insurance in Richmond, VA.
Every business below was observed on Google Maps for "insurance agent" targeted at Richmond. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
9
P25 — MIN TO COMPETE
4
AVG RATING — TOP 3
4.68
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
56.5
TOP-3 MEDIAN DFS RANK
48
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Virginia SR22 Insurance Agency | 3 | 5.0★ | — | — |
| 1 | Capitol Square Insurance | 11 | 4.6★ | 44 | — |
| 1 | Minnesota Life Insurance Co | 9 | 3.4★ | — | — |
| 2 | Elite Auto Insurance | 4 | 4.0★ | — | — |
| 2 | Smitherwood Insurance | 29 | 4.9★ | 69 | — |
| 2 | Charity Family Life | 0 | 0.0★ | — | — |
| 3 | Richmond Insurance Agency | 5 | 5.0★ | 0 | — |
| 3 | 5-Star Insurance | 9 | 5.0★ | 1729233 | — |
| 4 | Kenneth W. Forti | 6 | 4.5★ | — | — |
| 5 | Mid-Atlantic Insurance Exchange | 1 | 5.0★ | — | — |
| 5 | Mike Rybinski - State Farm Insurance Agent | 115 | 4.9★ | — | — |
| 5 | Ariana Insurance | 5 | 5.0★ | — | — |
Market read
Richmond's insurance market shows 100% spam rates among top-3 competitors (internal benchmark, Apr 2026), suggesting review authenticity issues across the category. The median top-3 business holds 9 reviews with a 4.68 average rating, yet Google Business Profile completeness averages only 38/100—a gap indicating review quantity outpaces profile maturity. Review velocity sits at 0.83 per month, a baseline metric for market saturation. Backlink authority remains modest at 44 median referring domains, with zero AI citations from ChatGPT for "best insurance agent in Richmond, VA." A p25 entrant holding 4 reviews faces a structural challenge: top-3 positioning requires velocity acceleration and GBP depth expansion simultaneously, not review count alone.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.