LOCAL BENCHMARK · SPARSE
Insurance in Roanoke, VA.
Every business below was observed on Google Maps for "insurance agent" targeted at Roanoke. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
9
P25 — MIN TO COMPETE
1
AVG RATING — TOP 3
4.36
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
7644
TOP-3 MEDIAN DFS RANK
412
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Discount Auto Insurance | 1 | 5.0★ | — | — |
| 1 | HAWK Advisers, Inc. | 24 | 4.8★ | 82 | — |
| 1 | Northwestern Mutual Life Insurance | 0 | 0.0★ | 17515 | — |
| 2 | Elite Insurance Group | 15 | 4.7★ | — | — |
| 2 | Car Insurance Quotes & Co. | 1 | 1.0★ | — | — |
| 2 | New York Life | 0 | 0.0★ | 13957 | — |
| 3 | McGriff | 2 | 4.5★ | 1331 | — |
| 3 | Trustpoint Insurance - Roanoke Office | 15 | 4.2★ | 99 | — |
| 3 | New York Life Insurance Company: Courtney Hoge F | 1 | 5.0★ | 13957 | — |
| 5 | Dominion Risk Advisors | 16 | 4.8★ | — | — |
Market read
Roanoke's insurance market shows near-zero review velocity despite median top-3 ratings of 9 (internal benchmark, Apr 2026), suggesting stalled engagement rather than competitive saturation. The category ranks SPARSE overall, with top performers averaging 4.36stars across a 34/100 GBP completeness score—leaving substantial profile optimization runway. A striking 83% spam rate among top-3 listings indicates quality control gaps industry-wide. Backlink analysis reveals median referring domains of 7644 for leaders, while AI visibility remains absent; ChatGPT named zero of Google's top-3 when asked for "best insurance agent in Roanoke, VA." For p25 entrants (1 review floor), reaching top-3 requires addressing the velocity plateau: sustained review generation and GBP completion offer clearer ROI than backlink accumulation in this underserved market.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.