LOCAL BENCHMARK · DENSE
Insurance in Spokane, WA.
Every business below was observed on Google Maps for "insurance agent" targeted at Spokane. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
58
P25 — MIN TO COMPETE
8
AVG RATING — TOP 3
4.55
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
144
TOP-3 MEDIAN DFS RANK
152
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | The Advisors Insurance Agency | 58 | 5.0★ | 36 | — |
| 1 | Serenity Group Insurance | 353 | 4.5★ | 695 | — |
| 1 | Western Insurance Associates | 478 | 4.9★ | 128 | — |
| 1 | New York Life Insurance | 7 | 2.6★ | 44 | — |
| 2 | Stone Creek Insurance Agency | 11 | 5.0★ | 160 | — |
| 2 | KBG Insurance & Financial | 110 | 5.0★ | 113 | — |
| 2 | Western United Life Insurance Company | 5 | 3.4★ | 1360 | — |
| 3 | Buck & Affiliates Insurance | 50 | 4.2★ | — | — |
| 3 | Cody Huckins, Financial Services Professional - New York Life | 8 | 5.0★ | 13957 | — |
| 4 | Alliant Insurance Services, Inc. | 8 | 3.0★ | — | — |
| 5 | Jeremy Olson: Allstate Insurance | 64 | 4.3★ | — | — |
Market read
Spokane's insurance market exhibits uniform spam across top performers: all three leaders posted 100% spam rates despite median review counts of 58 (internal benchmark, Apr 2026). The top-3 average 4.55 stars and 2.33 monthly reviews, though Google Business Profile completeness lags at 54/100. Competitive positioning relies on external validation—top-3 median referring domains reach 113, with median DFS rank 158. Notably, ChatGPT named zero of these leaders when queried for "best insurance agent in Spokane, WA," signaling limited AI citation presence. For p25 entrants at 8 reviews, reaching top-3 status requires sustained monthly velocity, GBP optimization beyond current benchmarks, and review accumulation that outpaces the 2.33/month standard.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.