LOCAL BENCHMARK · SPARSE
Insurance in Syracuse, NY.
Every business below was observed on Google Maps for "insurance agent" targeted at Syracuse. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
101
P25 — MIN TO COMPETE
20
AVG RATING — TOP 3
4.64
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
85.5
TOP-3 MEDIAN DFS RANK
125.5
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Robert L Kelly General Insurance | 20 | 5.0★ | 60 | cited |
| 1 | Autoinsure Agency | 1 | 5.0★ | — | — |
| 1 | Haylor, Freyer & Coon Inc. | 371 | 4.9★ | 607 | — |
| 1 | US Financial Life Insurance Co | 86 | 1.5★ | 56 | — |
| 2 | CH Insurance | 383 | 4.9★ | 111 | — |
| 2 | Freeway Insurance | 177 | 4.7★ | 234 | — |
| 2 | MedicarePaul American Senior Benefits | 115 | 4.9★ | 40 | — |
| 3 | Genius Policy Place | 6 | 5.0★ | — | — |
| 4 | MY Agency of CNY, Inc | 84 | 4.5★ | — | — |
| 4 | Moore Organization | 0 | 0.0★ | — | — |
| 5 | MyTown Insurance Agency | 8 | 5.0★ | — | — |
| 5 | Radiant Life Insurance NY | 4 | 5.0★ | — | — |
Market read
Syracuse insurance shows an unexpected quality-velocity tradeoff: the top-3 median reviews hit 101 with 4.64 average rating (internal benchmark, Apr 2026), yet their review velocity sits at 1.08 per month—slower than markets with comparable authority. The density tier remains SPARSE, with pack-entry floor at 20 reviews (internal benchmark, Apr 2026). Profile completeness averages just 52/100 across leaders, suggesting untapped optimization potential. Backlink authority concentrates at 85.5 median referring domains. The 67% spam rate flags data quality issues. For p25 entrants targeting top-3 position, the path demands sustained monthly velocity paired with profile depth—current leaders haven't weaponized either fully, creating a window for consistent, complete execution to leapfrog the incumbents.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.