LOCAL BENCHMARK · MEDIUM
Insurance in Tallahassee, FL.
Every business below was observed on Google Maps for "insurance agent" targeted at Tallahassee. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
73
P25 — MIN TO COMPETE
73
AVG RATING — TOP 3
4.51
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
58
TOP-3 MEDIAN DFS RANK
190
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Premier Insurance Agency | 73 | 5.0★ | 58 | cited |
| 1 | Quality Insurance Of Tallahassee | 120 | 4.5★ | 39 | — |
| 1 | Kingdom Tree Insurance Group | 72 | 4.9★ | 48 | — |
| 1 | First Choice Life & Annuity, Inc. | 0 | 0.0★ | — | — |
| 3 | Direct Auto Insurance | 169 | 4.6★ | 275 | — |
| 3 | Florida Office of Insurance Regulation | 106 | 1.7★ | 4146 | — |
| 4 | FRF Insurance | 1 | 5.0★ | — | — |
| 4 | Waterhouse Insurance and Financial Services | 1264 | 4.9★ | — | — |
| 4 | Shawn E Brown Insurance - Health & Medicare Advisors | 0 | 0.0★ | — | — |
| 5 | Wellness Pride Insurance | 3 | 5.0★ | — | — |
| 5 | Alliance Insurance | 132 | 4.9★ | — | — |
| 5 | McGinniss Himmel Insurance Agency | 1249 | 5.0★ | — | — |
| 5 | Amanda L. Holder & Associates Insurance Agency | 7 | 5.0★ | — | — |
Market read
Tallahassee's insurance market shows uniform review counts across top performers: median 73 reviews (internal benchmark, Apr 2026) with pack entry at identical p25 levels. Despite comparable volume, average rating reaches 4.51 while Google Business Profile completeness averages only 54/100—suggesting review quantity outpaces profile optimization. Review velocity holds steady at 0.75/month, though spam affects 100% of top-3 listings. Top agencies command median 58 referring domains with DFS rank 190, and AI citations favor market leaders, with ChatGPT naming one as Google's top recommendation for "best insurance agent in Tallahassee, FL." Businesses at pack entry must close the completeness gap and accelerate domain authority to shift from benchmark parity toward top-3 positioning.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.