LOCAL BENCHMARK · DENSE
Insurance in Wichita, KS.
Every business below was observed on Google Maps for "insurance agent" targeted at Wichita. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
27
P25 — MIN TO COMPETE
9
AVG RATING — TOP 3
4.38
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
101
TOP-3 MEDIAN DFS RANK
120
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | The IMA Financial Group | 15 | 4.7★ | 1842 | — |
| 1 | Progressive Wichita | 1 | 1.0★ | 35595 | — |
| 1 | M & M Insurance Associates | 69 | 4.3★ | 94 | — |
| 1 | New York Life Insurance | 6 | 4.3★ | 7 | — |
| 2 | North-Mead SR22 Insurance Group of Kansas | 9 | 5.0★ | — | — |
| 2 | Brandi Bandy - State Farm Insurance Agent | 132 | 4.9★ | 45 | — |
| 2 | Globe Life Liberty National Division: Nuckolls Agencies | 43 | 4.5★ | 215 | — |
| 3 | The Insurance Guys - Downtown | 17 | 4.8★ | 108 | cited |
| 3 | ECG Insurance | 37 | 4.9★ | 36 | — |
| 4 | IMA Select LLC Wichita | 3 | 4.3★ | — | — |
| 4 | The Insurance Guys - Wichita | 681 | 5.0★ | — | — |
| 4 | Lokal Insurance Group | 7 | 5.0★ | — | — |
| 5 | Insurance Shoppe James McQueen Agency | 35 | 5.0★ | — | — |
| 5 | Inspired Advisors | 122 | 5.0★ | — | — |
Market read
Wichita's insurance market shows a paradox: despite dense competition, top-3 providers maintain a 83% spam rate while holding 4.38 average ratings (internal benchmark, Apr 2026). The median top-3 competitor carries 27 reviews against a pack entry floor of 9 reviews—a 3x threshold. Review velocity of 3.08 monthly submissions suggests consistent but modest engagement. GBP completeness averages 49/100 across leaders, indicating fragmented profile optimization. External authority runs deeper: top-3 median referring domains hit 94, with DFS rank 120 median. One top-3 agent earned ChatGPT citation as a recommended choice for "best insurance agent in Wichita, KS." For p25 entrants targeting top-3 status, the path requires simultaneous review volume growth, profile completion, and spam mitigation—gaps that persist even among market leaders.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.