LOCAL BENCHMARK · SPARSE
Insurance in Worcester, MA.
Every business below was observed on Google Maps for "insurance agent" targeted at Worcester. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
21
P25 — MIN TO COMPETE
6
AVG RATING — TOP 3
4.91
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
196.5
TOP-3 MEDIAN DFS RANK
97
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Feingold Insurance Agency | 99 | 4.9★ | 344 | — |
| 1 | A-Affordable Insurance Agency, Inc. | 2380 | 4.8★ | 428 | — |
| 1 | Grenier Public Adjusters, LLC | 61 | 4.8★ | 49 | — |
| 1 | Eastern Standard Insurance Consultants | 6 | 5.0★ | 33 | — |
| 2 | Wackell Insurance Agency | 28 | 5.0★ | — | — |
| 2 | Worcester Insurance | 10 | 4.7★ | — | — |
| 2 | Sheppard Agency & Goosehead Insurance | 13 | 5.0★ | 2447 | — |
| 2 | JH Best Insurance Agency | 6 | 5.0★ | 38 | — |
| 3 | Dik Knight Insurance Inc | 5 | 5.0★ | — | — |
| 4 | Shield Insurance Services | 9 | 5.0★ | — | — |
| 4 | Knight-Dik Insurance | 24 | 4.7★ | — | — |
| 4 | Pivot | 2 | 3.0★ | — | — |
| 5 | RedHawk Insurance Agency | 8 | 5.0★ | — | — |
Market read
Worcester's insurance market shows a critical GBP completeness gap: top-3 agencies average 41/100 (internal benchmark, Apr 2026), suggesting profile optimization remains underutilized even among leaders. The density tier is SPARSE, with pack entry requiring just 6 reviews (internal benchmark, Apr 2026) versus a top-3 median of 21. Top performers maintain 4.91 average rating and generate 1 review monthly, yet their 92% spam rate indicates review authenticity challenges. Backlink analysis reveals median 196.5 referring domains for top-3, with median DFS rank 97. Notable: ChatGPT named zero of Google's top-3 when queried for best Worcester insurance agents, signaling limited AI discoverability. For p25 entrants, closing the profile-completeness deficit while establishing consistent, clean review velocity offers the clearest path toward top-3 positioning in this sparse market.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.