LOCAL BENCHMARK · DENSE
Plumbing in Baton Rouge, LA.
Every business below was observed on Google Maps for "plumber" targeted at Baton Rouge. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
59
P25 — MIN TO COMPETE
32
AVG RATING — TOP 3
4.80
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
48
TOP-3 MEDIAN DFS RANK
83
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Ed The Plumber | 32 | 5.0★ | 48 | — |
| 1 | Pro Plumbing | 66 | 4.9★ | 17 | — |
| 1 | Cajun Maintenance | 59 | 4.5★ | 279 | — |
| 4 | Brotherhood Plumbing | 402 | 5.0★ | — | — |
| 4 | Even Flow Plumbing Repair Inc | 79 | 5.0★ | — | — |
| 5 | Remedy Rooter | 0 | 0.0★ | — | — |
| 5 | Burton's Reliable Heating and Air Conditioning | 138 | 5.0★ | — | — |
Market read
Plumbing in Baton Rouge operates in a DENSE market where top performers maintain minimal online presence relative to review volume. The internal benchmark (Apr 2026) shows top-3 median reviews at 59, yet median GBP completeness sits at 57/100—suggesting established reputation does not correlate with profile optimization. Top-3 average rating of 4.8 reflects consistency, while review velocity averages 0.33/month, indicating organic growth rather than aggressive solicitation. Spam rates reach 17% across leaders, a notable friction point. Backlink authority remains moderate: top-3 median referring domains total 48 with DFS rank 83. AI citation data shows zero Google top-3 mentions in ChatGPT responses. For entrants at p25 (32 reviews), reaching top-3 requires addressing the profile completion gap while sustaining rating quality—optimization yields faster returns than review accumulation alone in this tier.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.