LOCAL BENCHMARK · DENSE
Plumbing in Reno, NV.
Every business below was observed on Google Maps for "plumber" targeted at Reno. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
195
P25 — MIN TO COMPETE
77
AVG RATING — TOP 3
4.74
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
147
TOP-3 MEDIAN DFS RANK
155
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Dirty Plumber Reno | 195 | 4.8★ | 147 | — |
| 1 | Respectable Reno Drain Cleaners & Plumbers Pro | 0 | 0.0★ | — | — |
| 2 | Johnson Plumbing | 77 | 4.7★ | 138 | — |
| 2 | Master Service Plumbing, Inc | 242 | 4.7★ | 270 | — |
| 4 | Van Allen Plumbing In Reno NV | 687 | 4.9★ | — | — |
| 4 | Roto-Rooter Plumbing & Water Cleanup | 45 | 4.4★ | — | — |
| 4 | Rooter Man Plumbing of Reno | 347 | 4.6★ | — | — |
| 4 | Jolly Rooter | 61 | 5.0★ | — | — |
| 5 | Savage and Son, Inc. | 353 | 4.8★ | — | — |
| 5 | The Rooter Bee LLC | 23 | 5.0★ | — | — |
| 5 | Big Bear Plumbing Company, Serving Reno Nevada | 61 | 4.6★ | — | — |
Market read
Reno's plumbing market shows median review velocity of 6.83 per month for top-3 players despite a 25% spam rate, suggesting review volume alone doesn't guarantee quality signals (internal benchmark, Apr 2026). The top-3 median sits at 195 reviews with 4.74average rating and 66/100 GBP completeness. Yet AI citation data reveals zero ChatGPT mentions for Google's top-3, indicating review count hasn't translated to conversational AI visibility. In a DENSE market tier, the p25 entry floor stands at 77 reviews. Climbing from pack to podium requires closing the velocity gap—top-3 businesses accumulate roughly 4 reviews monthly faster than the median entrant. Review velocity and backlink authority (147 median referring domains) matter more than raw count in this competitive segment.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.