LOCAL BENCHMARK · DENSE

Plumbing in Reno, NV.

Every business below was observed on Google Maps for "plumber" targeted at Reno. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).

MEDIAN REVIEWS — TOP 3

195

P25 — MIN TO COMPETE

77

AVG RATING — TOP 3

4.74

DENSITY TIER

DENSE

TOP-3 MEDIAN REFERRING DOMAINS

147

TOP-3 MEDIAN DFS RANK

155

AI MENTIONS — TOP 3 CITED

0 / 3

AI PLATFORMS

none

# BUSINESS REVIEWS RATING REF. DOMAINS AI CITED
1 Dirty Plumber Reno 195 4.8 147
1 Respectable Reno Drain Cleaners & Plumbers Pro 0 0.0
2 Johnson Plumbing 77 4.7 138
2 Master Service Plumbing, Inc 242 4.7 270
4 Van Allen Plumbing In Reno NV 687 4.9
4 Roto-Rooter Plumbing & Water Cleanup 45 4.4
4 Rooter Man Plumbing of Reno 347 4.6
4 Jolly Rooter 61 5.0
5 Savage and Son, Inc. 353 4.8
5 The Rooter Bee LLC 23 5.0
5 Big Bear Plumbing Company, Serving Reno Nevada 61 4.6

Market read

Reno's plumbing market shows median review velocity of 6.83 per month for top-3 players despite a 25% spam rate, suggesting review volume alone doesn't guarantee quality signals (internal benchmark, Apr 2026). The top-3 median sits at 195 reviews with 4.74average rating and 66/100 GBP completeness. Yet AI citation data reveals zero ChatGPT mentions for Google's top-3, indicating review count hasn't translated to conversational AI visibility. In a DENSE market tier, the p25 entry floor stands at 77 reviews. Climbing from pack to podium requires closing the velocity gap—top-3 businesses accumulate roughly 4 reviews monthly faster than the median entrant. Review velocity and backlink authority (147 median referring domains) matter more than raw count in this competitive segment.

See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.