LOCAL BENCHMARK · SPARSE
Plumbing in Roanoke, VA.
Every business below was observed on Google Maps for "plumber" targeted at Roanoke. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
518
P25 — MIN TO COMPETE
65
AVG RATING — TOP 3
4.82
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
75
TOP-3 MEDIAN DFS RANK
84
AI MENTIONS — TOP 3 CITED
2 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Turdbusters | 65 | 4.8★ | — | — |
| 1 | Wisler Plumbing, Heating, Cooling & Electric | 745 | 4.9★ | 264 | cited |
| 2 | KENNARD-PACE CO. INC. | 52 | 4.4★ | 73 | — |
| 3 | Ostrom Electrical Plumbing Heating & Air | 3468 | 4.9★ | 172 | — |
| 3 | TownSide Plumbing | 291 | 4.6★ | 75 | cited |
| 3 | Smooth Operator Drain Cleaning | 84 | 5.0★ | 43 | — |
| 4 | Southern Trust Home Services: Heating, A/C, Plumbing, Drains & Electrical | 3174 | 4.7★ | — | — |
| 4 | Kings Custom Plumbing | 72 | 4.9★ | — | — |
Market read
The Roanoke plumbing market shows minimal review velocity despite strong ratings. Top-3 median reviews reach 518 (internal benchmark, Apr 2026), yet monthly review generation averages only 7 per business. Entry-tier competitors sit at 65 reviews (internal benchmark, Apr 2026), suggesting a significant volume gap rather than quality differential—top-3 average 4.82 stars versus an assumed p25 floor near 4.5. Google Business Profile completeness among leaders averages 59/100, indicating optimization headroom. Backlink authority remains modest, with median referring domains at 172 across top-3. AI citation data confirms name recognition concentrates: ChatGPT named 2 of Google's top-3 when prompted for "best plumber in Roanoke, VA." For p25 entrants, the path forward requires sustained review accumulation and profile completion rather than rating elevation alone.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.