LOCAL BENCHMARK · SPARSE
Plumbing in Syracuse, NY.
Every business below was observed on Google Maps for "plumber" targeted at Syracuse. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
783
P25 — MIN TO COMPETE
157
AVG RATING — TOP 3
4.62
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
237.5
TOP-3 MEDIAN DFS RANK
191.5
AI MENTIONS — TOP 3 CITED
2 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | ROTO-ROOTER Plumbing & Drain Services of Syracuse | 786 | 4.7★ | 7939 | — |
| 1 | Syracuse Drains | 192 | 4.9★ | 114 | — |
| 2 | Mr. Rooter Plumbing of Greater Syracuse | 857 | 4.7★ | 8032 | — |
| 2 | Syracuse Heating & Air Conditioning | 29 | 4.8★ | — | — |
| 3 | AP Plumbing | 779 | 4.7★ | 359 | cited |
| 3 | DBR Plumbing Inc. | 157 | 3.9★ | 116 | cited |
| 3 | Any Time Drain Cleaning | 195 | 5.0★ | 51 | — |
| 5 | Syracuse Plumbing LLC | 55 | 4.6★ | — | — |
| 5 | Best In Town Plumbing | 1 | 5.0★ | — | — |
| 5 | SewerCuse Drain Solutions | 31 | 5.0★ | — | — |
Market read
Syracuse's plumbing market shows heavy concentration risk: top-3 businesses command median 783 reviews (internal benchmark, Apr 2026), yet spam rates hit 25%, suggesting review quality variance. Density ranks as SPARSE, indicating fragmented competition. Top performers average 4.62 stars with 62/100 Google Business Profile completeness—leaving optimization gaps. Review velocity of 7.83 monthly (internal benchmark, Apr 2026) establishes the growth cadence leaders maintain. Backlink analysis reveals median 7939 referring domains for top-3, with DFS rank 398. AI citation data shows ChatGPT names two of Google's top-3 for local queries, signaling algorithm alignment. A p25 entrant at 157 reviews faces material gaps: reaching top-3 requires closing both review volume and domain authority gaps while maintaining rating parity above 4.5 stars.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.