LOCAL BENCHMARK · SPARSE
Real Estate in Amarillo, TX.
Every business below was observed on Google Maps for "real estate agent" targeted at Amarillo. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
12
P25 — MIN TO COMPETE
11
AVG RATING — TOP 3
4.30
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
42
TOP-3 MEDIAN DFS RANK
0
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Belflower Realty Group | 11 | 3.2★ | 42 | — |
| 2 | Gonzalez Real Estate Solutions LLC- Sell My House Fast Amarillo | 12 | 4.7★ | 37 | — |
| 3 | Haley Sutter, Amarillo Realtor® | 67 | 5.0★ | 70 | — |
| 4 | Living Texas Style Real Estate Group, brokered by eXp Realty LLC | 109 | 5.0★ | — | — |
| 5 | United Country Real Estate | Caprock Properties & Auction | 15 | 5.0★ | — | — |
| 6 | Lori Horner Realty Group | 362 | 5.0★ | — | — |
| 7 | Team West Realty | 0 | 0.0★ | — | — |
| 8 | Lenny Renteria, Broker/Owner - Bilingual - The Difference Realty | 50 | 4.9★ | — | — |
| 9 | Executive Realty | 61 | 4.9★ | — | — |
| 10 | Clift Land Brokers | 6 | 4.3★ | — | — |
| 11 | Regal Realtors, Amarillo | 9 | 4.7★ | — | — |
| 12 | Sutter Home Properties | 21 | 5.0★ | — | — |
| 13 | David Holmes, REALTOR | INROOTE | 62 | 5.0★ | — | — |
| 14 | Moreland Real Estate Group | 84 | 5.0★ | — | — |
| 15 | Green Door Group, LLC | 53 | 5.0★ | — | — |
| 16 | Sam Martinez Realtor | 9 | 5.0★ | — | — |
| 17 | 7:12 Hometown Realty, LLC | 18 | 5.0★ | — | — |
| 18 | LEMC Realty | 45 | 2.9★ | — | — |
| 19 | Triangle Realty | 78 | 4.7★ | — | — |
| 20 | The Bobby Tyler Group | 41 | 4.9★ | — | — |
Market read
Amarillo's real estate market shows zero monthly review velocity among top performers despite median review counts of 12 (internal benchmark, Apr 2026), indicating stalled engagement rather than active client feedback generation. The top-3 average rating of 4.3 masks concerning data quality: 65/100 average GBP completeness and a 100% spam rate flag operational gaps. The SPARSE density tier compounds competition challenges. Backlink authority remains modest, with top-3 median referring domains at 42 and zero AI citation visibility—ChatGPT names none of Google's current top-3 for local real estate queries. For pack-entry businesses at 11 reviews (p25 threshold), closing the gap requires sustained review accumulation, spam remediation, and profile optimization beyond current top-performer baselines.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.