LOCAL BENCHMARK · SPARSE
Real Estate in Des Moines, IA.
Every business below was observed on Google Maps for "real estate agent" targeted at Des Moines. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
12
P25 — MIN TO COMPETE
7
AVG RATING — TOP 3
4.43
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
3
TOP-3 MEDIAN DFS RANK
93
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Jana Severson, Realtor® | 65 | 5.0★ | 3 | — |
| 2 | EXIT Realty Capital City | 7 | 3.3★ | 242 | — |
| 3 | Wells Real Estate Team | 12 | 5.0★ | 0 | — |
| 4 | Malone Bunting Real Estate Team | 1 | 5.0★ | — | — |
| 5 | Weichert Realtors- Miller & Clark Agency-Des Moines | 0 | 0.0★ | — | — |
| 6 | National Land Realty - Des Moines | 0 | 0.0★ | — | — |
| 7 | Fusion Realtors | 1 | 5.0★ | — | — |
| 8 | Sarah Peterson, Realtor ️ | 4 | 5.0★ | — | — |
| 9 | Transwestern | 0 | 0.0★ | — | — |
| 10 | The Scullen Group | 0 | 0.0★ | — | — |
| 11 | Bryan York Realty Team | 65 | 5.0★ | — | — |
| 12 | Kooyman Real Estate Team | 45 | 5.0★ | — | — |
| 13 | Terrus Real Estate Group | 4 | 4.8★ | — | — |
| 14 | Chinh Nguyen Realtor | 40 | 5.0★ | — | — |
| 15 | Pennie Carroll & Associates Real Estate | 211 | 4.9★ | — | — |
| 16 | Sara Hopkins Real Estate Team | 89 | 5.0★ | — | — |
| 17 | White Oak Realty, Llc | 10 | 3.8★ | — | — |
| 18 | Tina M. Johnson, Realtor, Tina Stevie & Co | 2 | 5.0★ | — | — |
| 19 | Des Moines REALTORS- Team ELLLA | 103 | 5.0★ | — | — |
| 20 | Bill Blue & Associates | 10 | 4.5★ | — | — |
Market read
Des Moines real estate ranks SPARSE, yet top-3 agents maintain zero review velocity despite median ratings of 4.43 (internal benchmark, Apr 2026). The sector's defining constraint: all top-3 businesses show 100% spam rates, suggesting either aggressive review seeding or data quality issues that obscure genuine market signals. Median reviews cluster at 12 for leaders versus 7 at pack entry (internal benchmark, Apr 2026). Google Business Profile completeness averages 63/100, indicating substantial optimization gaps. Backlink authority remains thin—top-3 median referring domains number just 3, with median DFS rank at 93. ChatGPT recognition runs zero for Google's top-3 locally. A p25 competitor targeting top-3 status faces fragmented visibility: audit spam patterns, build authentic review cadence, close GBP gaps, and establish domain authority beyond local citations.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.