LOCAL BENCHMARK · MEDIUM
Real Estate in Madison, WI.
Every business below was observed on Google Maps for "real estate agent" targeted at Madison. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
366
P25 — MIN TO COMPETE
85
AVG RATING — TOP 3
5.00
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
344
TOP-3 MEDIAN DFS RANK
269
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Sprinkman Real Estate | 384 | 5.0★ | 344 | — |
| 2 | Chas Martin Real Estate | 85 | 5.0★ | 27 | — |
| 3 | Mad City Dream Homes at Realty Executives | 366 | 5.0★ | 542 | — |
| 4 | The 608 Team - eXp Realty | 129 | 4.9★ | — | — |
| 5 | The Hub Realty | 61 | 4.7★ | — | — |
| 6 | Kathrin Judd - Your Local Realtor | 19 | 5.0★ | — | — |
| 7 | Alvarado Group | Compass Real Estate | 57 | 5.0★ | — | — |
| 8 | EXIT Realty HGM | 21 | 4.8★ | — | — |
| 9 | Executive Management Inc. | 10 | 3.2★ | — | — |
| 10 | Lauer Realty Group | 76 | 5.0★ | — | — |
| 11 | Quinn & Co | 65 | 5.0★ | — | — |
| 12 | Artisan Graham Real Estate | 22 | 4.5★ | — | — |
| 13 | Gregg Shimanski Realty, Inc. | 106 | 4.3★ | — | — |
| 15 | Downtown Madison Realtor: Maria Antoinette | 23 | 5.0★ | — | — |
| 16 | Mei Hu Real Estate with Restaino & Associates - MADISON WI REALTOR | 22 | 5.0★ | — | — |
| 17 | Susan Sutton | 2 | 5.0★ | — | — |
| 18 | Stelzer Real Estate - Badger Realty Team | 3 | 5.0★ | — | — |
| 19 | Cheng Real Estate Group | 221 | 5.0★ | — | — |
| 20 | Lou Elson Real Estate, EXIT Realty HGM | 113 | 5.0★ | — | — |
Market read
Madison's Real Estate top-3 show zero review velocity despite median review counts of 366 (internal benchmark, Apr 2026), suggesting market saturation at the leader tier. The segment spans MEDIUM density with a p25 entry floor of 85 reviews. Top performers average 5-star ratings and 75/100 GBP completeness, yet maintain a 100% spam rate—an anomaly warranting audit. Backlink authority runs deep: top-3 median referring domains reach 344 with median DFS rank 269. AI visibility remains limited; ChatGPT named zero of the top-3 when queried for Madison real estate agents. For p25 entrants, the gap is structural: reaching top-3 requires not review volume alone but domain authority acceleration and organic AI citation—both long-cycle investments in a stalled market.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.