LOCAL BENCHMARK · DENSE
Real Estate in Spokane, WA.
Every business below was observed on Google Maps for "real estate agent" targeted at Spokane. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
55
P25 — MIN TO COMPETE
9
AVG RATING — TOP 3
4.33
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
164
TOP-3 MEDIAN DFS RANK
242
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | NAI Black | 55 | 3.0★ | 164 | — |
| 2 | Crystal Delaney Realtor®, Delaney Lane Homes brokered by eXp Realty | 62 | 5.0★ | — | — |
| 3 | Shannon Pottratz - NAI Black Commercial Real Estate Broker Spokane/CDA | 9 | 5.0★ | 164 | — |
| 4 | April Moore Associated with The Mackay Group Exp Powered ! | 62 | 5.0★ | — | — |
| 5 | Erika Rayburn | 15 | 5.0★ | — | — |
| 6 | Kelly Hewson | Realtor | Keller Williams Realty Spokane | 162 | 5.0★ | — | — |
| 7 | Alexa Munson, eXp Realty, LLC | 24 | 5.0★ | — | — |
| 8 | Deese Real Estate | 44 | 4.9★ | — | — |
| 9 | Lifestyle Real Estate Group | 18 | 5.0★ | — | — |
| 10 | Ganea Real Estate Group | 1 | 5.0★ | — | — |
| 11 | Farr Group NW | 261 | 5.0★ | — | — |
| 12 | Elizabeth Beard Real Estate, LLC | 7 | 5.0★ | — | — |
| 13 | Holly Stockton Real Estate | 2 | 5.0★ | — | — |
| 14 | Jake Browne Real Estate Broker | 13 | 5.0★ | — | — |
| 15 | Scarlet Tavone - Real Estate Broker with eXp Realty in Spokane, WA | 14 | 5.0★ | — | — |
| 16 | Goodale & Barbieri Company | 133 | 3.0★ | — | — |
| 17 | Haven Real Estate Group | Epique | 720 | 4.9★ | — | — |
| 18 | Bryce Crooks | Keller Williams Realty Spokane | 46 | 5.0★ | — | — |
| 19 | Black Realty Management, Inc. | 51 | 3.1★ | — | — |
| 20 | Hannah Blazon, REALTOR® brokered by eXp Realty | 0 | 0.0★ | — | — |
Market read
Spokane's real estate top-3 shows minimal review velocity (0/month, internal benchmark, Apr 2026) despite median review counts of 55—a stagnation signal in a market tier classified DENSE. The category exhibits structural fragmentation: top-3 average rating stands at 4.33, yet Google Business Profile completeness averages only 60/100, and spam rates spike to 67%. Backlink authority concentrates heavily among leaders, with top-3 median referring domains at 164 versus DFS rank 242. AI citation data reveals zero ChatGPT mentions of Google's top-3 for "best real estate agent in Spokane, WA." Businesses at the p25 entry floor (9 reviews, internal benchmark, Apr 2026) face a two-vector climb: closing the review gap while simultaneously raising profile quality and authority signals to compete for visibility in an oversaturated segment.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.