LOCAL BENCHMARK · SPARSE
Real Estate in Worcester, MA.
Every business below was observed on Google Maps for "real estate agent" targeted at Worcester. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
22
P25 — MIN TO COMPETE
20
AVG RATING — TOP 3
4.93
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
102.5
TOP-3 MEDIAN DFS RANK
78
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | A-1 Realty of MA | 35 | 5.0★ | 35 | — |
| 2 | Kelleher & Sadowsky Associates, Inc. | 20 | 4.8★ | 170 | — |
| 3 | NextGen Realty- Worcester | 22 | 5.0★ | — | — |
| 4 | LGCY Group | 126 | 4.9★ | — | — |
| 5 | RE/MAX Vision | 117 | 4.9★ | — | — |
| 6 | Sell My House Fast Mass | As Is Cash Home Buyers Worcester | 0 | 0.0★ | — | — |
| 7 | NAI Glickman Kovago & Jacobs - Brokerage, Property Management & Construction | 14 | 4.6★ | — | — |
| 8 | K & L Realty Co | 1 | 5.0★ | — | — |
| 9 | Marianne 21 Realtor Worcester | 2 | 5.0★ | — | — |
| 10 | RE/MAX Diverse | 45 | 4.8★ | — | — |
| 11 | J & J Real Estate | 32 | 2.7★ | — | — |
| 12 | Park Place Realty Enterprises | 40 | 4.9★ | — | — |
| 13 | Dave Stead, Top Realtor in Worcester MA | 31 | 5.0★ | — | — |
| 14 | Simple Title Closing & Escrow PLLC | 11 | 5.0★ | — | — |
| 15 | Martin Legacy Group with real broker llc | 25 | 5.0★ | — | — |
| 16 | Ana Roque | 42 | 5.0★ | — | — |
| 17 | A. Murray Real Estate, LLC | 1 | 5.0★ | — | — |
| 18 | New England Appraisal Services | 0 | 0.0★ | — | — |
| 19 | Real Estate With Crystal at EXP Realty | 2 | 5.0★ | — | — |
| 20 | Nathan Riel - The Riel Estate Team - Keller Williams Realty | 177 | 4.9★ | — | — |
Market read
Worcester's real estate market shows zero monthly review velocity among its top performers—a stagnation signal uncommon in competitive verticals. The top-3 median holds 22 reviews (internal benchmark, Apr 2026) versus a p25 entry floor of 20, indicating minimal separation. Average rating across leaders reaches 4.93, yet Google Business Profile completeness lags at 58/100. Backlink authority shows median referring domains of 102.5 for top-3 agents. Most striking: a 67% spam rate among leaders suggests review authenticity concerns. The density tier remains SPARSE. For p25 entrants, the path to top-3 requires both citation velocity rebuilds and profile optimization rather than review count alone—the latter offers marginal competitive return given the shallow gap and stalled engagement patterns.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.