LOCAL BENCHMARK · MEDIUM
HVAC in Madison, WI.
Every business below was observed on Google Maps for "hvac repair" targeted at Madison. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
29
P25 — MIN TO COMPETE
7
AVG RATING — TOP 3
4.59
DENSITY TIER
MEDIUM
TOP-3 MEDIAN REFERRING DOMAINS
272.5
TOP-3 MEDIAN DFS RANK
168.5
AI MENTIONS — TOP 3 CITED
1 / 3
AI PLATFORMS
GPT
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Madison Heating & Cooling | 29 | 3.9★ | — | — |
| 1 | Action Plumbing, Heating, Air Conditioning and Electric, Inc. | 1102 | 4.9★ | 182 | — |
| 2 | Harker Heating & Cooling | 1773 | 4.9★ | 363 | cited |
| 2 | Madison Heating & Air Conditioning | 7 | 5.0★ | — | — |
| 5 | All Comfort Services | 3501 | 4.8★ | — | — |
| 5 | Madison Heating And Cooling | 12 | 4.4★ | — | — |
| 5 | Madison Heating and Cooling | 2 | 5.0★ | — | — |
Market read
Madison's HVAC market shows median review counts of 29 for top-3 competitors against a p25 entry floor of 7 (internal benchmark, Apr 2026), yet spam rates at 25% undercut credibility across the tier. Top performers maintain 4.59 average ratings with modest Google Business Profile completeness at 44/100, suggesting incomplete optimization despite dominance. Review velocity averages 6.67 monthly submissions, indicating consistent customer engagement. Backlink analysis reveals top-3 median referring domains at 363, with median DFS rank of 159. AI citation data shows one top-3 business named by ChatGPT for "best HVAC repair in Madison, WI." For p25 entrants, closing the gap requires both review volume scaling and spam mitigation—the rating floor is less critical than establishing baseline credibility through verified feedback volume and profile completeness.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.