LOCAL BENCHMARK · DENSE
HVAC in Spokane, WA.
Every business below was observed on Google Maps for "hvac repair" targeted at Spokane. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
25
P25 — MIN TO COMPETE
5
AVG RATING — TOP 3
4.56
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
95
TOP-3 MEDIAN DFS RANK
135
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Howard Heating & Air Conditioning Spokane | 13 | 5.0★ | 1 | — |
| 1 | Holliday Heating + Cooling + Electric | 4136 | 4.9★ | 134 | — |
| 1 | Sears Heating and Air Conditioning | 1 | 1.0★ | 4878 | — |
| 2 | HVAC Contractor And Services | 5 | 5.0★ | — | — |
| 3 | Freedom HVAC Contractor Spokane LLC | 6 | 5.0★ | — | — |
| 3 | Heating & Air Conditioning Spokane | 36 | 4.1★ | — | — |
| 3 | HotWire HVAC, Refrigerator & Appliance Repair Spokane | 565 | 5.0★ | 56 | — |
| 5 | GREEN HVAC LLC | 0 | 0.0★ | — | — |
| 5 | Thermal-King, Inc. | 21 | 3.7★ | — | — |
| 5 | Trademark Heating, Cooling & Electrical | 436 | 5.0★ | — | — |
Market read
Spokane's HVAC market shows a paradox: top-3 competitors maintain median review counts of 25 (internal benchmark, Apr 2026) yet exhibit a 42% spam rate, suggesting review authenticity issues despite market density. The p25 entry floor sits at 5 reviews, with top-3 average rating of 4.56 and review velocity of 4.67 per month. Google Business Profile completeness averages 53/100 across leaders, indicating optimization gaps. Backlink authority remains modest—top-3 median referring domains reach 134 with DFS rank 159. AI citation data reveals zero ChatGPT mentions of Google's top-3 for "best hvac repair in Spokane, WA." For p25 operators, the path forward requires sustained review generation beyond the 5-review threshold, improved GBP completeness above sector median, and legitimate velocity growth to approach top-3 standards.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.