LOCAL BENCHMARK · SPARSE
Legal in Amarillo, TX.
Every business below was observed on Google Maps for "personal injury lawyer" targeted at Amarillo. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
48
P25 — MIN TO COMPETE
26
AVG RATING — TOP 3
4.63
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
251
TOP-3 MEDIAN DFS RANK
133.5
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Hernandez Law Group, P.C. | 42 | 4.8★ | 270 | — |
| 1 | Abbott Law Office | 222 | 4.7★ | 82 | — |
| 1 | Texas Criminal Defense Group | 54 | 4.9★ | 1909 | — |
| 1 | Blackwell Law Firm LLP | 26 | 4.6★ | 72 | — |
| 2 | The Doan Law Firm Accident & Injury Attorneys - Amarillo | 14 | 5.0★ | 825 | — |
| 2 | Law Office of Janis Alexander Cross | 32 | 4.1★ | 79 | — |
| 2 | Dunham & Jones | 56 | 4.7★ | 544 | — |
| 2 | Law Office of Bill Cornett | 26 | 4.3★ | 78 | — |
| 3 | McCraw Law Group | 150 | 4.6★ | 326 | — |
| 3 | The Huckabay Law Firm, PLLC | 56 | 4.4★ | 232 | — |
| 3 | Quackenbush Law Firm | 375 | 4.4★ | 160 | — |
| 3 | Adair M. Buckner, Attorney At Law | 9 | 5.0★ | 279 | — |
| 4 | Tormey & McConnell | 59 | 4.4★ | — | — |
| 4 | Werner Law Offices | 12 | 4.7★ | — | — |
| 4 | Law Offices of D. Chris Hesse | 62 | 4.6★ | — | — |
| 5 | Wood Law Firm, L.L.P. | 29 | 4.8★ | — | — |
| 5 | Hurst Law Firm | 22 | 4.5★ | — | — |
| 5 | Herrmann & Archer Law Firm | 70 | 4.9★ | — | — |
| 5 | Morgan Williamson LLP | 9 | 4.1★ | — | — |
Market read
Amarillo's legal market shows minimal AI visibility despite established local authority: ChatGPT names none of the top-3 firms when asked for personal injury counsel in the city. The top-3 median review count sits at 48 (internal benchmark, Apr 2026), with an average rating of 4.63 and median referring domains of 251. However, the market remains SPARSE, and review velocity lags at 0.25 per month across leaders. The pack entry floor requires 26 reviews (internal benchmark, Apr 2026), indicating fragmentation below the visible tier. Spam contamination at 25% among top-3 suggests quality control gaps industry-wide. Firms at p25 targeting top-3 status must prioritize authentic review generation and domain authority building while addressing the AI citation gap—a structural weakness affecting the entire local vertical.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.