LOCAL BENCHMARK · DENSE
Legal in Boise, ID.
Every business below was observed on Google Maps for "personal injury lawyer" targeted at Boise. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
71
P25 — MIN TO COMPETE
38
AVG RATING — TOP 3
4.72
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
204
TOP-3 MEDIAN DFS RANK
184
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Siegfried & Jensen | 276 | 5.0★ | 1064 | — |
| 1 | Idaho Divorce Law Firm | 25 | 5.0★ | 215 | — |
| 1 | Larsen Law Office | 72 | 4.7★ | 229 | — |
| 1 | Johnson May | 70 | 4.0★ | 158 | — |
| 2 | Strong Law Accident & Injury Attorneys | 55 | 4.9★ | 432 | — |
| 2 | Taylor Law & Mediation PLLC | 61 | 4.7★ | 127 | — |
| 2 | Jeffery E. Nona | 133 | 4.6★ | 279 | — |
| 2 | Riverstone Estate Planning and Probate | 38 | 5.0★ | 38 | — |
| 3 | Fielding Law Group | 179 | 4.9★ | 338 | — |
| 3 | Boise Family Law | 8 | 4.5★ | 67 | — |
| 3 | Bublitz Law, P.C. | 105 | 4.8★ | 112 | — |
| 3 | Taylor Law Offices, PLLC | 194 | 4.5★ | 193 | — |
| 4 | Goldberg & Loren | 45 | 5.0★ | — | — |
| 4 | Cordell & Cordell | Family Law & Divorce | 57 | 3.5★ | — | — |
| 4 | John Malek Law Group | 5 | 5.0★ | — | — |
| 4 | Atkins Law Offices | 10 | 5.0★ | — | — |
| 5 | Hepworth Holzer, LLP | 89 | 4.7★ | — | — |
| 5 | Case Legal Counsel PLLC | 48 | 5.0★ | — | — |
| 5 | Martens Law Office, P.C. | 54 | 4.6★ | — | — |
| 5 | Hawley Troxell | 16 | 3.8★ | — | — |
Market read
Boise's legal market shows minimal AI visibility despite strong review activity: ChatGPT named zero of Google's top-3 firms when asked for personal injury counsel. The top-3 median reviews stand at 71 (internal benchmark, Apr 2026), with an average rating of 4.72 and review velocity of 1.33 per month. Profile completeness averages 60/100 across leaders, suggesting untapped optimization. Pack entry requires 38 reviews; top performers maintain 204 median referring domains. The 25% spam rate indicates quality control remains competitive friction. Density tier classifies the market as DENSE, meaning saturation is moderate but growing. Firms at p25 entry must prioritize sustained review generation and domain authority building—velocity and backlinks separate leaders from mid-pack challengers.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.