LOCAL BENCHMARK · SPARSE
Legal in Duluth, MN.
Every business below was observed on Google Maps for "personal injury lawyer" targeted at Duluth. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
19
P25 — MIN TO COMPETE
3
AVG RATING — TOP 3
4.77
DENSITY TIER
SPARSE
TOP-3 MEDIAN REFERRING DOMAINS
248
TOP-3 MEDIAN DFS RANK
116
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Stockman Law Office | 162 | 4.8★ | 60 | — |
| 1 | McConkey-Greene Law Office, PLLC | 3 | 3.7★ | — | — |
| 1 | BK Law Group | 20 | 5.0★ | 569 | — |
| 1 | Novak Law Group | 64 | 4.8★ | 248 | — |
| 2 | Nicolet Law Accident & Injury Lawyers | 128 | 4.9★ | 2009 | — |
| 2 | Johnson/Turner | 3 | 5.0★ | 476 | — |
| 2 | Andrew T. Poole, Attorney at Law | 55 | 4.8★ | 289 | — |
| 2 | Lake Superior Law, PLLC | 2 | 5.0★ | 38 | — |
| 3 | Menk & Menk Law Office | 2 | 5.0★ | 264 | — |
| 3 | The Reynolds Law Office, PLLC | 3 | 5.0★ | 12 | — |
| 3 | The Law Offices of David C. Keegan and Mikkel A. Long | 18 | 4.3★ | 87 | — |
| 3 | Legacy.Law LLC | 32 | 5.0★ | 19 | — |
| 4 | Lowe Law Group | 35 | 5.0★ | — | — |
| 4 | Benjamin Kaasa Law Office, PLLC | 15 | 3.7★ | — | — |
| 4 | Stocke Law Office | 10 | 4.6★ | — | — |
| 4 | Dahlberg Law Office | 13 | 4.2★ | — | — |
| 5 | Stephens Law P.A. | 20 | 5.0★ | — | — |
| 5 | Downs Law Firm and Mediation Services | 15 | 3.7★ | — | — |
| 5 | Andrew & Poole, P.A. | 3 | 5.0★ | — | — |
Market read
Duluth's legal market shows minimal review velocity despite strong ratings: top-3 firms average 4.77 stars across 19 median reviews (internal benchmark, Apr 2026), yet only post 1.5 reviews monthly. GBP completeness lags at 51/100 across leaders, suggesting untapped profile optimization. The SPARSE density tier reflects limited competitor saturation—pack entry requires just 3 reviews. Top firms command substantial backlink authority with 248 median referring domains and rank 116 DFS median. AI visibility remains negligible; ChatGPT named zero of Google's top-3 for local injury lawyer searches. For p25 entrants targeting top-3 status, the path hinges on sustained review cadence and profile completion rather than oversaturated competition.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.