LOCAL BENCHMARK · DENSE
Legal in Greenville, SC.
Every business below was observed on Google Maps for "personal injury lawyer" targeted at Greenville. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
82
P25 — MIN TO COMPETE
17
AVG RATING — TOP 3
4.87
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
118
TOP-3 MEDIAN DFS RANK
166
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Morgan & Morgan | 13 | 4.8★ | 7882 | — |
| 1 | Turner Family Law and Divorce Attorney | 75 | 4.9★ | 169 | — |
| 1 | South Carolina Criminal Law: Dayne Phillips | 135 | 4.9★ | 301 | — |
| 1 | Toates Law Firm, LLC | 106 | 4.9★ | 51 | — |
| 2 | Bobby Jones Law, Injury, Accident, Wrongful Death, Workers’ Compensation, & Medical Malpractice Lawyer | 151 | 5.0★ | 255 | — |
| 2 | Law Office of John M. Mussetto | 235 | 4.8★ | 76 | — |
| 2 | Boatwright Legal | 46 | 4.9★ | 96 | — |
| 2 | Gordon Law Group, PLC | 17 | 4.9★ | 140 | — |
| 3 | Robert E. Ianuario, P.C. | 89 | 4.8★ | 39 | — |
| 3 | Collins Family & Elder Law Group | 15 | 4.8★ | 280 | — |
| 3 | Baldwin Law | 32 | 4.9★ | 86 | — |
| 3 | Heritage Law | 150 | 4.9★ | 77 | — |
| 4 | Spartan Law | 19 | 5.0★ | — | — |
| 4 | Cordell & Cordell | Family Law & Divorce | 79 | 4.3★ | — | — |
| 4 | FR Law, LLC | 222 | 5.0★ | — | — |
| 4 | Edwards Law, LLC | 40 | 4.9★ | — | — |
| 5 | Derrick Law Firm Injury Lawyers, PC | 42 | 5.0★ | — | — |
| 5 | Sarah Henry Law | 39 | 4.6★ | — | — |
| 5 | Touma Law Group | 256 | 5.0★ | — | — |
Market read
Greenville's legal market shows heavy review concentration despite moderate absolute volume: top-3 firms median 82 reviews (internal benchmark, Apr 2026) against a pack-entry floor of 17, yet those leaders average only 2 reviews monthly. Rating quality stays consistent at 4.87 across top performers, though Google Business Profile completeness lags at 60/100. The 25% spam rate across leaders suggests review authenticity challenges in this dense tier. Backlink authority clusters tightly—top-3 median 118 referring domains at rank 166—while AI citation remains absent entirely for category queries. For p25 entrants targeting top-3 position, the path requires sustained review velocity and profile optimization rather than volume alone, as velocity and completeness gaps exceed rating gaps.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.