LOCAL BENCHMARK · DENSE
Legal in Spokane, WA.
Every business below was observed on Google Maps for "personal injury lawyer" targeted at Spokane. Review counts, ratings, and ranks are from the IMPIOUS benchmark snapshot (internal benchmark, Apr 2026).
MEDIAN REVIEWS — TOP 3
96
P25 — MIN TO COMPETE
40
AVG RATING — TOP 3
4.78
DENSITY TIER
DENSE
TOP-3 MEDIAN REFERRING DOMAINS
135.5
TOP-3 MEDIAN DFS RANK
156.5
AI MENTIONS — TOP 3 CITED
0 / 3
AI PLATFORMS
none
| # | BUSINESS | REVIEWS | RATING | REF. DOMAINS | AI CITED |
|---|---|---|---|---|---|
| 1 | Craig Swapp & Associates | 270 | 4.9★ | 1029 | — |
| 1 | Ellen M. Hendrick PLLC | 42 | 4.2★ | 82 | — |
| 1 | Note & Kidd PLLC | 133 | 5.0★ | 288 | — |
| 1 | Froese Law PLLC | 143 | 5.0★ | 55 | — |
| 2 | Gilbert Law Firm, P.S. | 40 | 4.8★ | 147 | — |
| 2 | Crouse Erickson - Family Law Attorneys | 85 | 4.3★ | 210 | — |
| 2 | Bugbee Law Office, P.S. | 133 | 4.8★ | 503 | — |
| 2 | Spokane Wills, Trusts, and Probate | 30 | 5.0★ | 71 | — |
| 3 | Siegfried & Jensen | 230 | 5.0★ | 1064 | — |
| 3 | Law Office of Heather Hoover | 10 | 4.6★ | 47 | — |
| 3 | Schwab Law | 107 | 4.9★ | 82 | — |
| 3 | Gobel Law Office | 61 | 4.9★ | 124 | — |
| 4 | Law Office of Kaveh Keshmiri | 18 | 5.0★ | — | — |
| 4 | Pacific Northwest Family Law | 92 | 4.0★ | — | — |
| 4 | Collins Tracy Scott | 48 | 5.0★ | — | — |
| 4 | Budget Estate Planning | 10 | 4.6★ | — | — |
| 5 | Monge & Associates | 14 | 5.0★ | — | — |
| 5 | The Guys Lawyer Family and Divorce | 4 | 5.0★ | — | — |
| 5 | Law Office of Steve Graham | 57 | 4.8★ | — | — |
| 5 | Waldo Law | 12 | 4.3★ | — | — |
Market read
Spokane's legal market shows minimal AI visibility despite high review activity: ChatGPT named none of the top-3 personal injury firms when prompted. The sector qualifies as DENSE, with top-3 median reviews hitting 96 (internal benchmark, Apr 2026) and an average rating of 4.78. Review velocity averages 0.92 per month across leaders, while spam rates sit at 8%. GBP completeness lags at 62/100 average. Backlink authority diverges sharply—top-3 median referring domains reach 135.5, yet AI remains largely absent from discovery paths. For pack-entry firms at 40 reviews (internal benchmark, Apr 2026), the gap to top-3 demands sustained review generation, domain authority building, and explicit citation cultivation outside traditional search channels.
See "The Review Gap Is Smaller Than Everyone Thinks" for the cross-city pattern and "What the Top-3 Actually Have on Their Backlink Profile" for the backlink + AI-citation breakdown.